It's Not What You Say, But How You Say It (and Who Is Saying It)
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THE MILLION DOLLAR MOUTH: HOW TO SPEAK SO PEOPLE GIVE A F-CK
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INTRODUCTION TO EXPOSITORY SPEAKING
What Is Expository Speaking
The Faculty
The Formula For Elite Expository Speaking
What Elite Expository Speaking Looks Like
The Most Important Persuasion & Influence Book In The World
GRABBING ATTENTION / ATTENTION CAPTURE
Introduction To Grabbing Attention a/k/a Attention Capture
The Theory of Attention Capture
More on Attention Capture: @Naval
More on Attention Capture: The Power of The D
Sequencing
Incongruity (In the Car)
Incongruity (Lavar Ball)
Incongruity (Jim Carrey)
Lock & Key
Lock & Key #1 (Denzel Washington)
Lock & Key #2 (Denzel Washington)
Lock & Key #3 (Trevor Noah)
Attention Isn't About How Good You Are
Attention Isn't About How Good You Are (How Ridiculous)
Attention Isn't About How Good You Are (Neil deGrasse Tyson)
Competitive Differentiation
Competitive Differentiation (Tai Lopez)
Competitive Differentiation (Tai Lopez - 2nd Clip)
Frontloading
Frontloading (Tony Robbins)
Frontloading (Jocko Willink)
Preloading.mp4
Frontloading (Tai Lopez)
Borrowing Credibility
Borrowing Credibility (Anthony Bourdain)
Borrowing Credibility (Jason Capital)
Reverse Credibility
Reverse Credibility (Tai Lopez)
Reverse Credibility (Tai Lopez - 2nd Clip)
The Two "Attractors"
Attractor #1 (Tai Lopez)
Attractor #2 (Dan Pena)
Debunking
Debunking (Grant Cardone)
Relation
Relation #1 (Grant Cardone)
Relation #2 (Grant Cardone)
Calling Out
Calling Out (Tai Lopez)
Calling Out (Tai Lopez - 2nd Clip)
Calling Out (Gary Vaynerchuk)
Calling Out (Gary Vaynerchuk - 2nd Clip)
Calling Out (Jason Capital)
Thematics
The Big Mystery
The Big Mystery (Ray Lewis)
The Big Mystery (Karen X)
The Big Promise
The Big Promise (Ben Affleck in "Boiler Room")
The Big Promise (Lavar Ball, Lonzo Ball & Jimmy Kimmel)
The Big Promise (Daniele Leslie)
The Big Question
The Big Question (Ray Lewis)
The Big Question (Simon Sinek)
The Big Question (Colin Cowherd)
The Big Question (Anthony Bourdain)
The Big Mistake
The Big Mistake (Colin Cowherd)
More on Thematics: Other Big Attention Grabbers
More on Thematics: Positioning
Novelties
Novelties (Tai Lopez)
Novelties (Tai Lopez - 2nd Clip)
Novelties (Will Smith)
Summary: Attention Capture Recapped
Final Note On Grabbing Attention: When They Zig, You Zag
When They Zig You Zag (The Bear In The Street)
When They Zig You Zag (Chris Broussard)
CONTENT DELIVERY / KEEPING ATTENTION
Introduction To Content Delivery & Keeping Attention
First Principles: Keeping Attention
Contrast
Contrast #1 (Grant Cardone)
Contrast #2 (Oprah Winfrey)
Contrast #3 (Ray Lewis)
Contrast #4 (Gary Vee)
Asides
Asides (Oprah Winfrey)
Asides (Oprah Winfrey - 2nd Clip)
Asides (Neil deGrasse Tyson)
Asides (Charles Barkley)
An Important Concept: Structure
The Fake Intermission
The Fake Intermission (Dan Lok)
The Fake Intermission (Oprah Winfrey)
Roadmap
Roadmap (Matthew McConaghey)
Roadmap (Simon Sinek)
Roadmap (Skip Bayless)
Roadmap (Jenny Taft)
Roadmap (Future Pacing)
Priming
Priming (Tai Lopez)
Priming (Gary Vaynerchuk)
Priming (Gary Vaynerchuck - 2nd Clip)
Priming (Stephen A. Smith)
Projection
Projection (Denzel Washington)
Projection (Neil deGrasse Tyson)
Projection (Grant Cardone)
Reiteration
Reiteration (Tai Lopez)
Reverse Qualifying
Reverse Qualifying (Oprah Winfrey)
Coining
Coining (Tai Lopez)
Coining (Chi Ning Chu)
Coining (Anthony Bourdain)
Coining (Dan Pena)
Storytelling
Storytelling (The Entrepreneurial Age)
Storytelling (Denzel Washington)
Storytelling (Simon Sinek)
Storytelling (The Princess Weiyoung)
Storytelling (Anthony Bourdain)
More of Storytelling: The Shape of Stories
More On Storytelling: The Hero's Journey
The Hero's Journey (Oprah Winfrey)
The Hero's Journey (Anthony Bourdain)
Checking The Underside
Checking The Underside (Colin Cowherd)
Checking The Underside (Jocko Willink)
Checking The Underside (Stephen A Smith)
Checking The Underside (Joe Rogan)
Relate
Relate (Oprah Winfrey)
Relate (Oprah Winfrey - 2nd Clip)
Relate (Simon Sinek)
Actionize
Actionize (Denzel Washington)
Actionize (Nick Wright)
Actionize (Colin Cowherd)
Actionize (Mike Greenberg)
Actionize (Will Smith)
Checking In
Checking In (Tony Arcuri)
Checking In (Oprah Winfrey)
Checking In (Jason Capital)
Checking In (Nick Wright)
Holding Out
Holding Out (Ray Lewis)
Holding Out (Jason Capital)
Repetition
Repetition (Denzel Washington)
Metaphorical Speaking
Metaphorical Speaking (Colin Cowherd)
Metaphorical Speaking (Anthony Bourdain)
Metaphorical Speaking (Colin Cowherd)
Metaphorical Speaking (Nick Wright)
Metaphorical Speaking (Charles Barkley)
NON-VERBAL COMMUNICATIONS AND MORE
It's Not What You Say, But How You Say It (and Who Is Saying It)
Contrast (Yet Again)
Hand Gestures
Hand Gestures (Rocky Balboa)
Hand Gestures (Oprah Winfrey)
Hand Gestures (Gary Vaynerchuk)
Hand Gestures (Trevor Noah)
Pace
Pace (Denzel Washington)
Pace (Ray Lewis)
Pace (Neil deGrasse Tyson)
Energy & Emotion
Energy & Emotion (Ray Lewis)
Energy & Emotion (Martellus Bennett)
Energy & Emotion (Logan Paul)
Pitch
Pitch (Denzel Washington)
Tone
Tone (Naval Ravikant)
Tone (Dan Pena)
Inflection
Inflection (Denzel Washington)
Inflection (Oprah Winfrey)
Inflection (Oprah Winfrey - 2nd Clip)
Strategic Silence
Strategic Silence (Jocko Willink)
The "Special Sauce"
The "Special Sauce" (Oprah Winfrey)
The "Special Sauce" (Oprah Winfrey - 2nd Clip)
CASE STUDY: THE MONDAY MORNING VIDEO
Introduction to The Monday Morning Video
The Monday Morning Video
Analysis of The Monday Morning Video
CASE STUDY: LIVE A LIFE OF SIGNIFICANCE
Introduction to Live a Life of Significance
The Live a Life of Significance Video
Analysis of Live a Life of Significance Video
ATTENTION SECRETS FROM THE DARK SIDE
Introduction to the Dark Side
Sith Lord #1
Sith Lord #2
Sith Lord #3
Sith Lord #4
Summary: Lessons From The Dark Side
FRAMES FOR ELITE EXPOSITIONAL SPEAKING
Five Frames For Elite Expositional Speaking
Frame #1
Frame #2
Frame #3
Frame #4
Frame #5