Introduction to Live a Life of Significance

Almost everyone knows that Gary Vee is a great speaker and communicator.

We just went through a case study of his famous "Monday Morning Video".

It's immediately clear to anybody who's seen Gary Vee speak that he knows how to transfix a crowd.

But, this next video is from someone who I never thought of as a great speaker.

In fact, I never really thought about him at all (although I've certainly heard of him).

I didn't even know he spoke in front of audiences until very recently.

And that someone is Tim Tebow, the college football Heisman Trophy winner from 2007.



Tebow was a great American college football player, but never amounted to much as a professional player.

His professional career ended pretty much as soon as it started and I think at some point, he transitioned to trying to play pro baseball.

Which also ended pretty much as soon as it started.

He's known as a good, but not great athlete.  Not great enough to be known for his athletic prowess.

Not great enough to make a long career out of it.

Instead, Tebow is known more for wearing his religion on his sleeve, and also known for being a handsome, above-average looking athlete.

I'm not a college-aged girl and I'm not religious, nor am I a University of Florida football fan, so I never had any feeling or love for Tim Tebow. 

No feeling whatsoever.  Neither positive, nor negative.

I was completely neutral about him.  Okay, maybe slightly biased against him since he seemed to get a lot of attention for being only someone only very slightly accomplished as an athlete.

Having said that, I never thought of him one way or another, especially as a motivational speaker.

But one day, as I was working out in my gym, I happened to click on this YouTube video to play in the background because for some odd reason, I wanted to know if Tim Tebow had anything good to say.

I didn't think he would.

But, as I was doing some heavy squats, his words in the background touched me.

I stopped mid-squat, paused my workout, rewound the video to the beginning, and watched the entire thing.

Which really surprised me.

And, his words made such an impact on me, I watched it again.

I couldn't forget the underlying message of this talk.

I don't think I ever will forget his message and that's  because his message was excellent.

But, a lot of people have expressed the message he conveyed in this talk before and it never hit home for me.

So, what was it about his message that resonated with me?!

I have no reason to be automatically attracted to Tebow's words.

I have no reason to think of him as someone who has the "halo effect".

("Halo effect" refers to a type of cognitive bias in which our overall impression of a person influences how we feel and think about his or her character.)

As I said, I'm not a college girl, I'm not religious, and I'm not a fan of his athletic prowess or teams.

So, it was his message and most importantly, HOW THAT MESSAGE WAS STRUCTURED AND DELIVERED that both got my attention, kept it, and most importantly, made a big and lasting impact on me.

So, let's watch the video and then I will analyze why it's impactful and the lessons you can glean from it.



THE MILLION DOLLAR MOUTH: HOW TO SPEAK SO PEOPLE GIVE A F-CK

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INTRODUCTION TO EXPOSITORY SPEAKING

  • What Is Expository Speaking
  • The Faculty
  • The Formula For Elite Expository Speaking
  • What Elite Expository Speaking Looks Like
  • The Most Important Persuasion & Influence Book In The World

GRABBING ATTENTION / ATTENTION CAPTURE

  • Introduction To Grabbing Attention a/k/a Attention Capture
  • The Theory of Attention Capture
  • More on Attention Capture: @Naval
  • More on Attention Capture: The Power of The D
  • Sequencing
  • Incongruity (In the Car)
  • Incongruity (Lavar Ball)
  • Incongruity (Jim Carrey)
  • Lock & Key
  • Lock & Key #1 (Denzel Washington)
  • Lock & Key #2 (Denzel Washington)
  • Lock & Key #3 (Trevor Noah)
  • Attention Isn't About How Good You Are
  • Attention Isn't About How Good You Are (How Ridiculous)
  • Attention Isn't About How Good You Are (Neil deGrasse Tyson)
  • Competitive Differentiation
  • Competitive Differentiation (Tai Lopez)
  • Competitive Differentiation (Tai Lopez - 2nd Clip)
  • Frontloading
  • Frontloading (Tony Robbins)
  • Frontloading (Jocko Willink)
  • Preloading.mp4
  • Frontloading (Tai Lopez)
  • Borrowing Credibility
  • Borrowing Credibility (Anthony Bourdain)
  • Borrowing Credibility (Jason Capital)
  • Reverse Credibility
  • Reverse Credibility (Tai Lopez)
  • Reverse Credibility (Tai Lopez - 2nd Clip)
  • The Two "Attractors"
  • Attractor #1 (Tai Lopez)
  • Attractor #2 (Dan Pena)
  • Debunking
  • Debunking (Grant Cardone)
  • Relation
  • Relation #1 (Grant Cardone)
  • Relation #2 (Grant Cardone)
  • Calling Out
  • Calling Out (Tai Lopez)
  • Calling Out (Tai Lopez - 2nd Clip)
  • Calling Out (Gary Vaynerchuk)
  • Calling Out (Gary Vaynerchuk - 2nd Clip)
  • Calling Out (Jason Capital)
  • Thematics
  • The Big Mystery
  • The Big Mystery (Ray Lewis)
  • The Big Mystery (Karen X)
  • The Big Promise
  • The Big Promise (Ben Affleck in "Boiler Room")
  • The Big Promise (Lavar Ball, Lonzo Ball & Jimmy Kimmel)
  • The Big Promise (Daniele Leslie)
  • The Big Question
  • The Big Question (Ray Lewis)
  • The Big Question (Simon Sinek)
  • The Big Question (Colin Cowherd)
  • The Big Question (Anthony Bourdain)
  • The Big Mistake
  • The Big Mistake (Colin Cowherd)
  • More on Thematics: Other Big Attention Grabbers
  • More on Thematics: Positioning
  • Novelties
  • Novelties (Tai Lopez)
  • Novelties (Tai Lopez - 2nd Clip)
  • Novelties (Will Smith)
  • Summary: Attention Capture Recapped
  • Final Note On Grabbing Attention: When They Zig, You Zag
  • When They Zig You Zag (The Bear In The Street)
  • When They Zig You Zag (Chris Broussard)

CONTENT DELIVERY / KEEPING ATTENTION

  • Introduction To Content Delivery & Keeping Attention
  • First Principles: Keeping Attention
  • Contrast
  • Contrast #1 (Grant Cardone)
  • Contrast #2 (Oprah Winfrey)
  • Contrast #3 (Ray Lewis)
  • Contrast #4 (Gary Vee)
  • Asides
  • Asides (Oprah Winfrey)
  • Asides (Oprah Winfrey - 2nd Clip)
  • Asides (Neil deGrasse Tyson)
  • Asides (Charles Barkley)
  • An Important Concept: Structure
  • The Fake Intermission
  • The Fake Intermission (Dan Lok)
  • The Fake Intermission (Oprah Winfrey)
  • Roadmap
  • Roadmap (Matthew McConaghey)
  • Roadmap (Simon Sinek)
  • Roadmap (Skip Bayless)
  • Roadmap (Jenny Taft)
  • Roadmap (Future Pacing)
  • Priming
  • Priming (Tai Lopez)
  • Priming (Gary Vaynerchuk)
  • Priming (Gary Vaynerchuck - 2nd Clip)
  • Priming (Stephen A. Smith)
  • Projection
  • Projection (Denzel Washington)
  • Projection (Neil deGrasse Tyson)
  • Projection (Grant Cardone)
  • Reiteration
  • Reiteration (Tai Lopez)
  • Reverse Qualifying
  • Reverse Qualifying (Oprah Winfrey)
  • Coining
  • Coining (Tai Lopez)
  • Coining (Chi Ning Chu)
  • Coining (Anthony Bourdain)
  • Coining (Dan Pena)
  • Storytelling
  • Storytelling (The Entrepreneurial Age)
  • Storytelling (Denzel Washington)
  • Storytelling (Simon Sinek)
  • Storytelling (The Princess Weiyoung)
  • Storytelling (Anthony Bourdain)
  • More of Storytelling: The Shape of Stories
  • More On Storytelling: The Hero's Journey
  • The Hero's Journey (Oprah Winfrey)
  • The Hero's Journey (Anthony Bourdain)
  • Checking The Underside
  • Checking The Underside (Colin Cowherd)
  • Checking The Underside (Jocko Willink)
  • Checking The Underside (Stephen A Smith)
  • Checking The Underside (Joe Rogan)
  • Relate
  • Relate (Oprah Winfrey)
  • Relate (Oprah Winfrey - 2nd Clip)
  • Relate (Simon Sinek)
  • Actionize
  • Actionize (Denzel Washington)
  • Actionize (Nick Wright)
  • Actionize (Colin Cowherd)
  • Actionize (Mike Greenberg)
  • Actionize (Will Smith)
  • Checking In
  • Checking In (Tony Arcuri)
  • Checking In (Oprah Winfrey)
  • Checking In (Jason Capital)
  • Checking In (Nick Wright)
  • Holding Out
  • Holding Out (Ray Lewis)
  • Holding Out (Jason Capital)
  • Repetition
  • Repetition (Denzel Washington)
  • Metaphorical Speaking
  • Metaphorical Speaking (Colin Cowherd)
  • Metaphorical Speaking (Anthony Bourdain)
  • Metaphorical Speaking (Colin Cowherd)
  • Metaphorical Speaking (Nick Wright)
  • Metaphorical Speaking (Charles Barkley)

NON-VERBAL COMMUNICATIONS AND MORE

  • It's Not What You Say, But How You Say It (and Who Is Saying It)
  • Contrast (Yet Again)
  • Hand Gestures
  • Hand Gestures (Rocky Balboa)
  • Hand Gestures (Oprah Winfrey)
  • Hand Gestures (Gary Vaynerchuk)
  • Hand Gestures (Trevor Noah)
  • Pace
  • Pace (Denzel Washington)
  • Pace (Ray Lewis)
  • Pace (Neil deGrasse Tyson)
  • Energy & Emotion
  • Energy & Emotion (Ray Lewis)
  • Energy & Emotion (Martellus Bennett)
  • Energy & Emotion (Logan Paul)
  • Pitch
  • Pitch (Denzel Washington)
  • Tone
  • Tone (Naval Ravikant)
  • Tone (Dan Pena)
  • Inflection
  • Inflection (Denzel Washington)
  • Inflection (Oprah Winfrey)
  • Inflection (Oprah Winfrey - 2nd Clip)
  • Strategic Silence
  • Strategic Silence (Jocko Willink)
  • The "Special Sauce"
  • The "Special Sauce" (Oprah Winfrey)
  • The "Special Sauce" (Oprah Winfrey - 2nd Clip)

CASE STUDY: THE MONDAY MORNING VIDEO

  • Introduction to The Monday Morning Video
  • The Monday Morning Video
  • Analysis of The Monday Morning Video

CASE STUDY: LIVE A LIFE OF SIGNIFICANCE

  • Introduction to Live a Life of Significance
  • The Live a Life of Significance Video
  • Analysis of Live a Life of Significance Video

ATTENTION SECRETS FROM THE DARK SIDE

  • Introduction to the Dark Side
  • Sith Lord #1
  • Sith Lord #2
  • Sith Lord #3
  • Sith Lord #4
  • Summary: Lessons From The Dark Side

FRAMES FOR ELITE EXPOSITIONAL SPEAKING

  • Five Frames For Elite Expositional Speaking
  • Frame #1
  • Frame #2
  • Frame #3
  • Frame #4
  • Frame #5