An Example of MI: Getting Mad
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NPP: THE "NON-PERSUASION" PERSUASION SYSTEM
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BACKGROUND: THE WHAT'S AND WHY'S OF NPP
The Problems of Traditional Persuasion Systems, Tactics, & Techniques
An Example of The Fallibility of Traditional Persuasion Techniques
Is There A Better Way and What Is It?
Human Nature: The Reason Why Persuasion Is Difficult
The Flipside: When Persuasion Gets Easy
The Key Shift That Makes Persuasion At Least 100% Easier
NPP: Redefining Persuasion
Roadmap: The Three Stages of NPP ("Non-Persuasion" Persuasion)
NPP STAGE ONE: PDO
Introduction To PDO
The Perversity of Human Nature
PDO: Leveraging Human Nature
A Thought Exercise: The Power of PDA...I Mean...PDO
Avoiding SUBs
An Example of Avoiding SUBs: The Wise Entrepreneur
SR
An Example of How SR Results In Better Outcomes
SR: Another Thought Exercise
An Example of The ZOR: Friday Night Lights
ES & ES
An Example of ES: Mr & Mrs Smith
The JS
An Example of The JS: 2016 US Presidential Campaign
V
Why V Is So Important (Oprah Winfrey)
An Example of V: Turning A Bad Situation Around 180 Degrees
V+
An Example of V+: Stretchy Pants
An Example of V & V+: Japan's #1 "Host"
An Example of V & V+: The Backup Linebacker
FS
RF
Letting Them "Off The Hook"
One Specific SUB You Must Be Aware Of
An Example of PDO: Getting A Better Hotel
An Example of Anti-PDO: Shangri-La Dialogue
Two Mental Tricks for PDO
NPP STAGE TWO: THOUGHT SUBLIMATION
Introduction to Thought Sublimation
MI: What and How
An Example of MI: The Convenience Store
An Example of MI: Getting Mad
An Example of MI: The Hamptons Five
An Example of MI: Rich Paul
An Example of MI: Challenging The Son of Heaven
An Example of MI: Kawhi Leonard's Free Agency
An Example of MI: Recruiting A New Partner
A MI Tactic: The Better Approach
Why Is MI So Important?
CI
An Example of CI: Homework
PS
An Example of PS: Fighting About Fighting
An Example of PS: iPhone 4
An Example of PS: How Would You Feel?
An Example of PS: Saving Someone's Life
POR
An Example of POR: Job Interviews
An Example of POR: Impersonations
Reducing Barriers
NPP STAGE THREE: THOUGHT TRANSFERENCE
Introduction to Thought Transference
Why Thought Transference >> Persuasion Triggers
How To Perform Thought Transference
The Real Persuaders
Universal NWDs
Individual NWDs
An Example of Individual NWDs In Action: The Train Station
An Example of Individual NWDs In Action: When Nothing Else Works
A Final Word on NWDs: Positioning
Disaffected-ness
So, What Now?
Conveyance (Part 1)
Conveyance (Part 2)
Conveyance (Part 3)
Conveyance (Part 4)
An Example of Conveyance: I Love You
An Example of Conveyance: 2004 Political Ad
An Example of Conveyance: The Emperor & His Concubines
An Example of Conveyance: San Antonio Spurs Coach Gregg Popovich
An Example of Conveyance: The Attorney General
An Example of Conveyance: Be Careful
An Example of Conveyance: One of the Most Famous Examples Ever
An Example of Conveyance: Harvey Specter
An Example of Conveyance: Last Ditch Attempt To Save The Job
Naval Ravikant on Conveyance
AP
An Example of AP: The Naughty Dog
An Example of AP: Flattery
An Example of AP: Assuming Something Improper
An Example of AP: The Mueller Report
An Example of AP: How To Create Something Out of Nothing
An Example of AP: Finding An Ally
Empowerment
Thought Wrappers
The Most Important Thought Wrapper: ST
An Example of ST
The Second Most Important Thought Wrapper: NL
Context Awareness
Context-Aware Thought Design & Transference
Three-Step NPP Case Study #1: Business Dilemma
Three-Step NPP Case Study #2: Doing More Than The Bare Minimum
NPP IN ACTION
Mr. Rogers' Senate Testimony
Steve Kerr: The Golden (State) Touch
Scarlett Johansson: The Island
Buddy Marcelle & Adonis Creed: Creed 2
2019 Chinese TV Drama: Hope All Is Well With You
2019 Chinese TV Drama: The Family
Yao Ming: Shark Fin PSA
Friday Night Lights: The Backup Quarterback
Closing The Difficult Customer
2011 Chrysler Advertisement: The Comeback
The Cheatsheet: Never Forget These Principles of NPP
Thank You!