NPP: THE "NON-PERSUASION" PERSUASION SYSTEM
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BACKGROUND: THE WHAT'S AND WHY'S OF NPP
The Problems of Traditional Persuasio...
An Example of The Fallibility of Trad...
Is There A Better Way and What Is It?
Human Nature: The Reason Why Persuasi...
The Flipside: When Persuasion Gets Easy
The Key Shift That Makes Persuasion A...
NPP: Redefining Persuasion
Roadmap: The Three Stages of NPP ("No...
NPP STAGE ONE: PDO
Introduction To PDO
The Perversity of Human Nature
PDO: Leveraging Human Nature
A Thought Exercise: The Power of PDA....
Avoiding SUBs
An Example of Avoiding SUBs: The Wise...
SR
An Example of How SR Results In Bette...
SR: Another Thought Exercise
An Example of The ZOR: Friday Night L...
ES & ES
An Example of ES: Mr & Mrs Smith
The JS
An Example of The JS: 2016 US Preside...
V
Why V Is So Important (Oprah Winfrey)
An Example of V: Turning A Bad Situat...
V+
An Example of V+: Stretchy Pants
An Example of V & V+: Japan's #1 "Host"
An Example of V & V+: The Backup Line...
FS
RF
Letting Them "Off The Hook"
One Specific SUB You Must Be Aware Of
An Example of PDO: Getting A Better H...
An Example of Anti-PDO: Shangri-La Di...
Two Mental Tricks for PDO
NPP STAGE TWO: THOUGHT SUBLIMATION
Introduction to Thought Sublimation
MI: What and How
An Example of MI: The Convenience Store
An Example of MI: Getting Mad
An Example of MI: The Hamptons Five
An Example of MI: Rich Paul
An Example of MI: Challenging The Son...
An Example of MI: Kawhi Leonard's Fre...
An Example of MI: Recruiting A New Pa...
A MI Tactic: The Better Approach
Why Is MI So Important?
CI
An Example of CI: Homework
PS
An Example of PS: Fighting About Figh...
An Example of PS: iPhone 4
An Example of PS: How Would You Feel?
An Example of PS: Saving Someone's Life
POR
An Example of POR: Job Interviews
An Example of POR: Impersonations
Reducing Barriers
NPP STAGE THREE: THOUGHT TRANSFERENCE
Introduction to Thought Transference
Why Thought Transference >> Persuasio...
How To Perform Thought Transference
The Real Persuaders
Universal NWDs
Individual NWDs
An Example of Individual NWDs In Acti...
An Example of Individual NWDs In Acti...
A Final Word on NWDs: Positioning
Disaffected-ness
So, What Now?
Conveyance (Part 1)
Conveyance (Part 2)
Conveyance (Part 3)
Conveyance (Part 4)
An Example of Conveyance: I Love You
An Example of Conveyance: 2004 Politi...
An Example of Conveyance: The Emperor...
An Example of Conveyance: San Antonio...
An Example of Conveyance: The Attorne...
An Example of Conveyance: Be Careful
An Example of Conveyance: One of the ...
An Example of Conveyance: Harvey Specter
An Example of Conveyance: Last Ditch ...
Naval Ravikant on Conveyance
AP
An Example of AP: The Naughty Dog
An Example of AP: Flattery
An Example of AP: Assuming Something ...
An Example of AP: The Mueller Report
An Example of AP: How To Create Somet...
An Example of AP: Finding An Ally
Empowerment
Thought Wrappers
The Most Important Thought Wrapper: ST
An Example of ST
The Second Most Important Thought Wra...
Context Awareness
Context-Aware Thought Design & Transf...
Three-Step NPP Case Study #1: Busines...
Three-Step NPP Case Study #2: Doing M...
NPP IN ACTION
Mr. Rogers' Senate Testimony
Steve Kerr: The Golden (State) Touch
Scarlett Johansson: The Island
Buddy Marcelle & Adonis Creed: Creed 2
2019 Chinese TV Drama: Hope All Is We...
2019 Chinese TV Drama: The Family
Yao Ming: Shark Fin PSA
Friday Night Lights: The Backup Quar...
Closing The Difficult Customer
2011 Chrysler Advertisement: The Come...
The Cheatsheet: Never Forget These Pr...
Thank You!
Products
Course
Section
NPP STAGE ONE: PDO
NPP STAGE ONE: PDO
NPP: THE "NON-PERSUASION" PERSUASION SYSTEM
Buy now
Learn more
BACKGROUND: THE WHAT'S AND WHY'S OF NPP
The Problems of Traditional Persuasio...
An Example of The Fallibility of Trad...
Is There A Better Way and What Is It?
Human Nature: The Reason Why Persuasi...
The Flipside: When Persuasion Gets Easy
The Key Shift That Makes Persuasion A...
NPP: Redefining Persuasion
Roadmap: The Three Stages of NPP ("No...
NPP STAGE ONE: PDO
Introduction To PDO
The Perversity of Human Nature
PDO: Leveraging Human Nature
A Thought Exercise: The Power of PDA....
Avoiding SUBs
An Example of Avoiding SUBs: The Wise...
SR
An Example of How SR Results In Bette...
SR: Another Thought Exercise
An Example of The ZOR: Friday Night L...
ES & ES
An Example of ES: Mr & Mrs Smith
The JS
An Example of The JS: 2016 US Preside...
V
Why V Is So Important (Oprah Winfrey)
An Example of V: Turning A Bad Situat...
V+
An Example of V+: Stretchy Pants
An Example of V & V+: Japan's #1 "Host"
An Example of V & V+: The Backup Line...
FS
RF
Letting Them "Off The Hook"
One Specific SUB You Must Be Aware Of
An Example of PDO: Getting A Better H...
An Example of Anti-PDO: Shangri-La Di...
Two Mental Tricks for PDO
NPP STAGE TWO: THOUGHT SUBLIMATION
Introduction to Thought Sublimation
MI: What and How
An Example of MI: The Convenience Store
An Example of MI: Getting Mad
An Example of MI: The Hamptons Five
An Example of MI: Rich Paul
An Example of MI: Challenging The Son...
An Example of MI: Kawhi Leonard's Fre...
An Example of MI: Recruiting A New Pa...
A MI Tactic: The Better Approach
Why Is MI So Important?
CI
An Example of CI: Homework
PS
An Example of PS: Fighting About Figh...
An Example of PS: iPhone 4
An Example of PS: How Would You Feel?
An Example of PS: Saving Someone's Life
POR
An Example of POR: Job Interviews
An Example of POR: Impersonations
Reducing Barriers
NPP STAGE THREE: THOUGHT TRANSFERENCE
Introduction to Thought Transference
Why Thought Transference >> Persuasio...
How To Perform Thought Transference
The Real Persuaders
Universal NWDs
Individual NWDs
An Example of Individual NWDs In Acti...
An Example of Individual NWDs In Acti...
A Final Word on NWDs: Positioning
Disaffected-ness
So, What Now?
Conveyance (Part 1)
Conveyance (Part 2)
Conveyance (Part 3)
Conveyance (Part 4)
An Example of Conveyance: I Love You
An Example of Conveyance: 2004 Politi...
An Example of Conveyance: The Emperor...
An Example of Conveyance: San Antonio...
An Example of Conveyance: The Attorne...
An Example of Conveyance: Be Careful
An Example of Conveyance: One of the ...
An Example of Conveyance: Harvey Specter
An Example of Conveyance: Last Ditch ...
Naval Ravikant on Conveyance
AP
An Example of AP: The Naughty Dog
An Example of AP: Flattery
An Example of AP: Assuming Something ...
An Example of AP: The Mueller Report
An Example of AP: How To Create Somet...
An Example of AP: Finding An Ally
Empowerment
Thought Wrappers
The Most Important Thought Wrapper: ST
An Example of ST
The Second Most Important Thought Wra...
Context Awareness
Context-Aware Thought Design & Transf...
Three-Step NPP Case Study #1: Busines...
Three-Step NPP Case Study #2: Doing M...
NPP IN ACTION
Mr. Rogers' Senate Testimony
Steve Kerr: The Golden (State) Touch
Scarlett Johansson: The Island
Buddy Marcelle & Adonis Creed: Creed 2
2019 Chinese TV Drama: Hope All Is We...
2019 Chinese TV Drama: The Family
Yao Ming: Shark Fin PSA
Friday Night Lights: The Backup Quar...
Closing The Difficult Customer
2011 Chrysler Advertisement: The Come...
The Cheatsheet: Never Forget These Pr...
Thank You!
28 Lessons
Introduction To PDO
The Perversity of Human Nature
PDO: Leveraging Human Nature
A Thought Exercise: The Power of PDA....
Avoiding SUBs
An Example of Avoiding SUBs: The Wise...
SR
An Example of How SR Results In Bette...
SR: Another Thought Exercise
An Example of The ZOR: Friday Night L...
ES & ES
An Example of ES: Mr & Mrs Smith
The JS
An Example of The JS: 2016 US Preside...
V
Why V Is So Important (Oprah Winfrey)
An Example of V: Turning A Bad Situat...
V+
An Example of V+: Stretchy Pants
An Example of V & V+: Japan's #1 "Host"
An Example of V & V+: The Backup Line...
FS
RF
Letting Them "Off The Hook"
One Specific SUB You Must Be Aware Of
An Example of PDO: Getting A Better H...
An Example of Anti-PDO: Shangri-La Di...
Two Mental Tricks for PDO